Marina Spadafora on Consumers' Power
It is a journey through fair trade values and faces. Where clothes, images and words speak about ethics, equity and rights. “We like to create beautiful garments, appreciated by people who buy them. What we love most is that this means also the creation of development and social projects for our partners' communities and the artisans from Asia, Africa and Latin America. These are Marina Spadafora's words and they are a reference point internationally recognized for eco-friendly productions and a driving force for the ethical consumption in the fashion industry. Marina has been the creative director of the “Auteurs du Monde” collection for AltroMercato, leader in the production and retail of fair trade products since 2010.
Through her collections Marina tells the stories of the clothes and fashion accessories made in the name of ethical and social responsibility. Natural, handcrafted and eco-friendly fibers and materials made with regard of those who produce and wear them. Her collections represent eco-friendly fashion lines and refined expressions of the skills of hundreds of craftsmen, above all women, who live and work in Asia, Latin America and Africa.
Marina, the designer for the ready-to-wear collection works with organic and fair trade certified materials and she defines her collections as “anthropological”. “Every garment has a story and identity and is hand made by artisans originating from the Southern Hemisphere”. Therefore being an experience where clothes are about ethics, justice and rights. Marina adds, “If clothes are not dyed with colors without any heavy metals, azo free, they become toxic, not only for those who dye them, but also for those who wear them and that's why all of our clothes are azo free”.
Who produces your clothes? Today the Designer fights to bring together all those who work for the fashion industry – from cotton growers those who work in factories, from famous brands to clothing stores, from consumers to activists in order for all of them to send out the clear message of justice and celebrate fashion as a force of change. Supporting a conscious attitude towards everything that happens behind production of the clothes we wear (who made them, where and how) and showing her support for those who want to create an ethical and fair production chain.
“Ethical fashion – Marina explains – follows the different fair trade parameters. There's a world organization called WFTO (World Fair Trade Organization) that follows 10 rules. Among them are: Do not exploit child labor, Have fair living wages, Have a safe and healthy work place. Those are some of the points pronounced during the speech given by Marina at the TEDxLakeComo that took place in November 2014. TEDx was created in the spirit of "ideas worth spreading." It supports independent organizers who want to create a TEDx-like event in their own community. The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TEDx-like experiences.